Introduction:
EcoFlow, a cutting-edge provider of portable power solutions, approached WA5 Marketing with a unique challenge.

Kris, the Digital Marketing Manager at EcoFlow, emphasised the need to differentiate the UK site from the US counterpart.

Despite having the same products, Kris wanted the UK site to stand out with creative, unique copy that resonated with the local audience.

Additionally, he identified email marketing and blog writing as key areas for improvement.

Our collaboration with Kris involved working closely to understand the technical aspects of EcoFlow's products and defining the target market.

Challenge:

The primary challenge was to pull apart the UK and US websites, ensuring that the creative elements and copy spoke directly to the UK audience.

Kris expressed frustration with previous agencies, citing their inability to grasp the technical nuances of EcoFlow's products and understand the intricacies of their target market.

The task was not merely to translate content but to create a distinct online identity for EcoFlow in the UK.

This involved crafting compelling narratives that highlighted the unique features of EcoFlow's portable power solutions and resonated with the preferences and expectations of the UK consumer.

Understanding the technicalities of EcoFlow's products and identifying the nuances of the UK market allowed us to develop creative, informative, and locally relevant content.

This approach aimed to bridge the gap between the product's technical complexity and the target audience's understanding.

Results:

The results of our collaboration with EcoFlow were transformative.

The UK site experienced a remarkable 300% increase in organic traffic, demonstrating the effectiveness of the localised content strategy.

Our team produced over 15 blogs and technical articles, offering valuable insights into EcoFlow's products.

This attracted organic traffic and cemented EcoFlow as an authority in the portable power solutions sector.

One particular blog, directed at their flagship product, DELTA 1, was strategically crafted to address the needs and concerns of the UK audience.

Within four months, this specific blog generated an impressive £20,000 in revenue.

This showcases the impact of targeted and well-executed content marketing.

The email marketing strategy also yielded positive results.

With sales-focused emails contributing to a remarkable 16% increase in over sales.