Introduction:

The Manchester Giants, a basketball team located in Manchester, faced unique challenges as they operated under the ownership of the league rather than functioning as an independent entity.

Chris, the Head of Commercial for the Giants, recognised the need to enhance the team's profile beyond the realm of basketball, transforming it into a family-friendly and distinct entertainment option in Manchester.

Operating under budget and marketing constraints provided by the league, Chris sought the expertise of WA5 Marketing to bring this vision to life.

The Challenge:

WA5 Marketing initiated a comprehensive strategy session with Chris to grasp the essence of the desired content.

Understanding the need to showcase the Manchester Giants as more than just a sports team.
The focus was on creating content that highlighted the family-friendly and unique aspects of the Giants experience.

Upon discussion, a detailed storyboard was crafted, outlining the shots necessary to convey the team's multifaceted appeal.

Armed with this roadmap, WA5 Marketing deployed two skilled videographers to the Giants' stadium on a cold Sunday in November.

The WA5 team worked tirelessly for several hours, navigating the stadium and engaging with various elements that embodied the spirit of the team.

The focus was on showcasing the Giants as an experience—a day out for the family, a unique entertainment option, and a significant cultural presence in Manchester.

The Results:

The collaboration between Manchester Giants and WA5 Marketing successfully achieved its objectives.

The resulting footage not only exceeded expectations but also became a powerful marketing tool for the Giants.

By emphasising the Giants as a holistic entertainment experience, the marketing efforts aimed to attract a broader audience, going beyond basketball enthusiasts.

The strategy not only resonated with existing fans but also appealed to families and individuals looking for diverse entertainment options in Manchester.

The visual storytelling created a narrative that extended beyond the basketball court, positioning Manchester Giants as an integral part of the community.

The successful partnership between Manchester Giants and WA5 Marketing serves as a testament to the impact of strategic content creation in redefining a sports team's brand image.